Case Study:
Mindshare
WPP’s global media communications agency, Mindshare, had outgrown its existing space on the Strand, London and relocated to Renzo Piano’s new landmark building “Central Saint Giles”. The new headquarters spans 7246 square metres and accommodates a workforce of over 600 across the seventh and eighth floor.
Mindshare took the opportunity to examine its existing working practices and develop space that would accurately reflect and support this dynamic and evolving business.
The design concept is based on a spine of collaborative spaces that run through the centre of the space with the prized views around the perimeter to be open to all. Mindshare needed a collaborative space to be within five to ten metres from where an employee sits, for instant use rather than a journey, which allows Mindshare to offer a fully integrated service to all its clients.
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